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The New UA Gold Rush: How to Unlock 48%+ ROAS in the Era of Signal Loss

Forget everything you knew about user acquisition. The rules have changed, and a new set of tools is creating winners and losers. The message from AppsFlyer’s keynote was clear: the old playbook of optimizing for last-click and fighting over saturated channels is a fast track to burning budget. The future belongs to UA managers who…

The Web Shop Opportunity in Mobile Gaming

The shift towards direct-to-consumer (D2C) web shops represents one of the most significant margin expansion and player value opportunities in the mobile gaming industry. Enabled by regulatory changes, it allows publishers to reclaim ~25% of revenue from platform fees, increase player LTV, and build defensible, owned marketing channels. Critically, it also restores high-quality data signals…

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YOUR CURATED DOZE OF ART IN GAMES & APPS

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